In mid-2012, the Ambulance Service of NSW (Ambulance) R U OK? Day Planning Committee was established with representatives from across Ambulance. The committee was responsible for developing strategies to encourage staff engagement and awareness of R U OK? Day and coordinating state-wide communication. A strategic decision was made to encourage every team and work unit to celebrate R U OK? Day as a local event, because those who know each other best are often best placed to have supportive conversations.